How Advertisers Are Responding to the Coronavirus Crisis
The Great Recession was a low point in the recorded history of advertising. Total media…
Browsing: Digital Video
The New Dawn Of Digital Video For Media And Publishing
If you’ve worked in publishing or media in the last few years, you’ve felt the…
Is online video the new window shopping? Word of mouth is back but different
Digital video is the new window shopping, says Adam Washington. The inspiration that shoppers once…
Video Everywhere: Examining the Latest Trends in the Video Marketplace
As the wheels of time turn, so too does the video advertising ecosystem. We are…
GOOGLE STILL ISN’T WHERE BRANDS WANT IT ON VERIFICATION, BUT IT TAKES (AND GETS) CREDIT FOR TRYING
Twenty months after Procter & Gamble Chief Brand Officer Marc Pritchard called on digital players…
THE FUTURE OF TELEVISION IS … MORE TELEVISION
CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with…
Ad Tech And Digital Video Demand Growing Together
Video advertising has seen astronomical growth in the last two years. The average per-brand spend…
YouTube earns kids’ love, says brands survey
A new study has determined something most astute parents are already hip to: YouTube is…
The future of digital video: short, branded content on social platforms
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should…