Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…
Browsing: Digital
Spotify #loveAds site invites marketers to build playlists of their favourite TV ad scores
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate…
Cars Integrate with Smart Homes
For many people, their two most expensive possessions are a home and a car. Now…
Why video is still the best investment for digital publishers
Today, video is recognized as the most important medium for viewer engagement and retainment. And,…
YouTube and Deezer are the most popular audio streaming platforms
SUMMARY An overview of global audio streaming platforms by consumption and penetration in 2018. Over…
Is digital minimalism the answer to our distracted lives?
On this episode of Secrets of the Most Productive People, we talk to Cal Newport about his…
The five biggest mistakes companies will make with their digital strategies – and how to avoid them
With the year ramping up into full swing, February is a good time to take…
How Marketers Are Altering Their TV Attribution Strategies
The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to…
Why Social Media Is the New Weapon in Modern Warfare
If the first wars were fought with sticks and stones, modern warfare is a high-tech…
TV ad sales teams need to think digital
Broadcast TV needs to rethink its own sales approach if it is to effectively counter…