Digital Appetite and Smaller Brands Fuel Ad Growth in New Forecast
Magna Group says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast…
Browsing: Digital
Calvin Klein Says Sayonara to Print Ads
Calvin Klein will exit print in February and focus on a digital-first media strategy. So…
Brain trust: does your digital marketing need some refreshment in 2019?
Marketing hears from five top marketers on how they are refreshing digital marketing in their industries…
Audiences are moving but no-one’s talking about it
Key audiences are moving to non-advertiser supported channels, yet not enough people are talking about…
How Businesses Can Stay a Step Ahead of Copycats
The threat of copycats is constant in business. Despite intellectual property laws, patent filings and…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…
How social listening platforms have evolved through consolidation
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it.…
The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)
The media and advertising world just got a lot more interesting. You see, a funny…
THE NEXT GREAT (DIGITAL) EXTINCTION
SOMEWHERE BETWEEN 2 and 3 billion years ago, what scientists call the Great Oxidation Event, or…
How Your Business Can Win at Voice Search
Voice is the biggest change to the way people search since the rise of mobile.…