Don’t Let Bad Creative Ruin Good Data
Opinion: Marketers still choose to show all consumers the same standard ad This is truly…
Browsing: Digital
Why Live Video is the Apex of the TV-Digital Convergence
Opinion: As the lines blur, the imperative narrows in on ‘right time’ The media industry…
ONLINE AD TARGETING DOES WORK—AS LONG AS IT’S NOT CREEPY
IF YOU CLICK on the right-hand corner of any advertisement on Facebook, the social network will…
How Spotify Broadens Your Musical Tastes
New research shows that streaming music subscribers listen to a more diverse array of artists…
How TV Advertising is transforming
Innovation Is Fueling A Broadcast Renaissance At the 2017 IAB Annual Leadership Meeting, Marc Pritchard,…
Digital Dom-inance: 5 Questions With Domino’s CDO Dennis Maloney
Now that it has passed Pizza Hut for the title of No. 1-selling pizza chain…
From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop
Ecommerce brands are using big data to open stores exactly where their customers want them.…
Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
How brands can cut through the £500bn sports market
Speakers from NFL, adidas, Nissan, Lucozade Sport, General Mills, Unicef and We Are Social Sport…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…