How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX),…
Browsing: Digital
The NYT’s New Look Is A Masterpiece Of Information Design
“We didn’t want [print] to be something that remains the same as digital gets more…
Why This Renowned Digital Design Agency Is Going Analog
In 2015, Huge did a funny thing. The design firm—best known for digital experiences like…
Why you can’t rely on social media to drive digital audience growth
Allison Wahl offers alternatives to social media for driving audience growth in the evolving digital…
The ups and downs of programmatic channels and formats
Here’s Marketing‘s definitive guides to programmatic advertising across the major media channels and formats. This article…
Embracing digital is the antidote to disruption for retailers
Katja Forbes looks at failing Australian retailers, and demonstrates why legacy brands which embrace online…
TurboTax Bridges The Divide Between Brand And Digital
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing…
‘Home of Guinness’: 5 Questions with Brand Manager Colette Coughlan
In 2015, the Guinness Storehouse in Dublin was voted the No. 1 tourist attraction in all…
How to Build Community on Facebook
Is your Facebook page reach declining? Looking for other ways to connect with Facebook fans…
The Best And Worst Branding Of 2016
We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the…