How Coca-Cola leverages merchandising to grow sales
Bridging digital and physical shopping experiences hold key to future success Conde Nast Traveler compiled…
Browsing: Digital
Using Scarcity in Marketing: A Roadmap to Higher Conversions
Want to drive more sales? Wondering how to convince people to act on your offer…
Google Search ads will soon automatically adapt to queries using generative AI
Google is going to start using generative AI to boost Search ads’ relevance based on…
How to become a marketing industry thought leader
You want to stand out. What business professional doesn’t? But becoming a marketing industry thought…
Time to Define and Own Your Personal Brand
Whether you intentionally curate your personal brand or not, you are one. Consumers are very…
A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
Reframe brand as ‘future demand’
Marketers shifting budget into performance tactics should heed the experience of start-up digital brands that…
Why ‘no normal’ could be the best kind of ‘new normal’ for post-COVID effectiveness
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal…
Marketing Under the C-Suite Microscope
Asking business leaders to rate the effectiveness of their marketing organizations is a bit like…