Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Six months ago, Absolut didn’t have a Twitter strategy in the U.S., let alone a…
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Marketers say Snapchat is blowing past Facebook, Google and others when it comes to augmented reality ads
“Stranger Things.” Netflix 3D World Lenses, like the dancing hotdog, have further cemented Snapchat’s position as the…
PUBLICIS GROUPE CREATES DATA-INFUSED ‘SPINE’ FOR INDIVIDUAL TARGETING
In a further push to offer clients end-to-end solutions, Publicis Groupe has created a platform…