Brands look to VR e-commerce to replace the in-store experience
Once an omnichannel experiment for a handful of innovation-focused brands, VR e-commerce is now seeing…
Browsing: Dior
Fashion brands pivot to making face masks as coronavirus spreads
Prada, COS and Louis Vuitton are among the leading fashion brands that are retooling to manufacture surgical face masks in response…
Zara’s new logo may be the future of branding, love it or hate it
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…
Fashion startups are making use of luxury brands’ unsold styles
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end…
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
Top 10 luxury brand mobile marketers of Q3
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’…
Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that…