Five things that will shape social media in 2023
New year, new trends, same contributor. For the past eight years, I’ve had the opportunity…
Browsing: Discord
How social platforms changed digital marketing in 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
Why competitive gaming is the next big opportunity for brands
When we think of esports, we picture filled arenas with flashing lights and big viewer…