Innovation in a crisis: Why it is more critical than ever
Prioritizing innovation today is the key to unlocking postcrisis growth. John F. Kennedy once observed that…
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Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…
A Million People Are Freaking Out Over Snapchat’s Redesign
Snapchat’s redesign has not gone over well–with regular users or influencers. Will this one blow…
2017 was the year video went vertical
The iPhone X is basically one gigantic screen, but the “notch” right at the top of the…
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling…
Publishers are switching affections from Snapchat to Instagram
Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands…
Twitter created an ad format to put bots in your DMs
Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message…
Agencies get excited about Instagram ads in Stories and new analytics tools
Only five months after Instagram released Stories — a feature that, well, borrowed from Snapchat — the photo-sharing…