Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Browsing: Discovery
THE FUTURE OF MOVIE THEATERS
Last Fall I enjoyed a great Netflix film in a somewhat unusual place — a…
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…
BEER Coors Light Goes For Younger Drinker In ‘Made To Chill’ Campaign
Coors Light just debuted its “Made to Chill” campaign — significant because, for a change,…
The New York Times’s redesign proves journalism matters more than ever
The newspaper studied readers and prototyped extensively to find better ways to surface news and…
More Research Released on the Growing Importance of Content Discovery Technologies
To keep subscribers satisfied, service providers probably need to pay a lot better attention to…
Why some brands see Facebook as live-streaming’s future
10 Big Reasons For Marketers To Like Facebook Live Live streaming is suddenly one of…