Does culture really eat strategy for breakfast?
This chestnut of the business world overlooks the importance of—and the challenge of creating—a clear…
Browsing: Disney
Streaming TV’s identity crisis is getting exhausting
From price hikes to catalog cutbacks to branding swaps, the companies responsible for TV in…
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Why people feel so little love for Uber’s brand
A new consumer-sentiment study finds Uber ranks near the bottom of the companies studied. Riders…
Branding in the metaverse with Roblox
The metaverse has taken the world by storm in the last year, but that’s nothing…
Vacation to Staycation
Move as an arena has been fundamentally impacted by both contextual factors (pandemic, populist movements,…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
These are the most popular sonic logos of 2021
In our world of streaming, sonic logos are becoming more and more important for brands.…
ANA’S RIP VAN WINKLE MOMENT
This week the ANA (Association of National Advertisers) awoke from its decade-long coma and decided…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…