The future is not what it used to be: Thoughts on the shape of the next normal
The coronavirus crisis is a world-changing event. Here are seven elements for business leaders to…
Browsing: Disruption
Marketing opportunities in the biggest disruption of our time
If there’s a silver lining to being a marketer in a sales-driven organization in the…
What is a brand’s role in a time of crisis?
COVID-19 is unlike anything most of us have had to face in our lifetimes but…
‘Misbehaving’: When Psychology Meets Economics
In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
It’s all about selling disruption, says Ben Shenoy
Do you remember the Sinclair C5, the Apple Newton or Cheetos Lip Balm? You may…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
Why Great Businesses Fail
Strong leadership makes a difference when a big company faces disruption. Stanford Graduate School of…
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…