When Naming A Company Consider These 3 Insights From Alexandra Watkins
Naming a company is hard. The client needs to like the name, a suitable URL…
Browsing: Dollar Shave Club
‘The term DTC is a misnomer’: Brands recalibrate strategies as direct businesses become more complex
Casper, a direct-to-consumer mattress brand, toying with an IPO and valued at $1 billion, sells…
‘Companies get addicted to the notion of subscriptions’: Dollar Shave Club CEO Michael Dubin
This article appears in the latest issue of Digiday magazine, a quarterly publication that is…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
5 key trends for brands in social media
5 social media trends that will drive your business this year In this age of…
Gillette isn’t the new Nike!
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store…
DTC brands are drawn to podcasting, but aren’t sure of its impact
Direct-to-consumer brands are flocking to podcasts because of their ability to use promo codes to…
Why direct response TV marketing is still effective
Any advertisement that engages consumers and asks them to respond directly to a brand in…