Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
Browsing: Dollar Shave Club
Retail is alive and well: How brands are evolving for today’s consumer
In the past decade, we’ve seen a huge change in retail with the emergence of…
The B2B Innovation Imperative
In his excellent article titled, An Open Letter to CEOs, Alex Osterwalder, co-founder of @Strategyzer, reported,…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…
Agencies must be more convincing about the value of marketing
Martin Sorrell Fights Against The Rise Of Short Term-Thinking WPP’s stock is down. And the…
Disruptive retail – 10 brands show how it’s coming to life
What makes a disruptive retailer? We’re all quite familiar with the idea of retail undergoing…
Welcome to Manhood, Gillette Told the 50-Year-Old Woman
A 50-year-old professor and mother in Tuscaloosa, Ala. A 19-year-old woman in Toledo, Iowa. A…
How Lush Cosmetics has built its brand on social media
Lush evolves digital offerings to better connect with consumers Lush Cosmetics has grown significantly from…
Is marketing’s ‘cauldron of innovation and chaos’ a ladder to success?: A report from IAB Mixx
The official theme of this year’s IAB Mixx event in New York was advertising’s new…
Nine retail brands rocking Instagram
From Lowe’s to Chanel to Dollar Shave Club, here are nine retail brands we commend…