Unilever’s rules for influencer marketing
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as…
Browsing: Dove
Dove champions paternity leave in #DearFutureDads campaign
In time for Father’s Day, Dove Men+Care is supporting paternity leave to stress the importance of children…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
Women empowerment to the fore in advertising
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit…
Changing brand names: is the risk worthy of the reward?
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…
‘Insta-Communities’ Change The Rules For Marketers
What constitutes a community has fundamentally shifted in the Instagram era. In our visually-driven social…
Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry
Cheetos, Hulu, Land O’Lakes have set up exhibits Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.…
Timeline gold: How 5 brands are using social data creatively
In the age of ad blocking, brands are racing to create content that will get…
Brands stand out with true empowerment
Social media users cannot get enough of empowerment ads Empowerment campaigns on social media have…
When in Times Square, Dove goes weather proof!
Dove experiments with weather sensitive billboard in ‘April Showers’ campaign https://youtu.be/VUHPwL3YIeE Dove, Unilever’s personal care…