Marketing October 3, 2017 0 Ford Made the Perfect Ad in Response to Saudi Arabia Lifting Its Ban on Women Drivers ‘Welcome to the driver’s seat’ Saudi Arabia’s King Salman this week issued a decree allowing women…
Innovation May 11, 2017 0 Why We Should All Wear The World’s Most Visible Color Pedestrian or cyclist, it’s the world’s most visible hue. Thousands of pedestrians and bike riders…
Advertising November 21, 2016 0 Lyft’s new TV ads take aim at Uber In Lyft’s new ad campaign, evil corporate men from Ride Corp are trying to slow…
Branding February 9, 2016 0 Taxiing for a new brand identity Uber’s new abstract, colourful logo draws mixed response from social media Uber has replaced its…