RETAIL MEDIA NETWORKS—THE NEW SKILLS EVERY MARKETER NEEDS
The complexity of planning by ad product dramatically raises expertise requirements The rise of retail…
Browsing: DSP
THE PROGRAMMATIC POOP FUNNEL
Who doesn’t love a good funnel? Today, we’re going to make a nice colorful funnel…
Tomorrow’s Media Agency Is A Modular Tech Platform
Right now, more than half of media dollars are digital, with 80% bought programmatically. And…
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…