‘The year of the RFI’: Advertisers step up supply-side partner reviews
More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms…
Browsing: DSP(Demand Side Platforms)
Programmatic 3.0 advertising will take inspiration from the financial markets
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue In…
The ups and downs of programmatic channels and formats
Here’s Marketing‘s definitive guides to programmatic advertising across the major media channels and formats. This article…
The adtech stack: a marketer’s guide to buy-side technology
Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make…