Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a…
Browsing: e-Commerce
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
How social platforms changed digital marketing in 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a…
Amazon ads and the emerging idea of technofeudalism
Amazon advertising is steadily growing into a vital part of the total business accounting for…
Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.…
Some malls aren’t dying, and this company is helping them hang onto the customers they still have
The death of the shopping mall has been widely reported. Dying malls are seeing anchor…
5 marketing experts share their 2022 trends
What does 2022 hold for marketing? While we don’t have a crystal ball, SmartBrief did…
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
Philip Krim on Going DTC to IPO, and Becoming the Nike of Sleep
Indeed, the co-founder and CEO of Casper could be forgiven for thinking large. What was once a…
Marketer’s Toolkit 2022: How to step into new rivers
Marketer’s Toolkit 2022, which launches today, includes a series of reports aimed at helping marketers…