Top 5 brand moments from last week
Artistic collaborations presented opportunities to tell familiar stories in a new medium and with a…
Browsing: E commerce
Online Brand Protection: 5 Questions with MarkMonitor’s Simon Whitehouse
Brand abuse is big business. It’s estimated that brands lost over $350 billion last year to online…
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…
How social platforms are transforming online publishing
Online Media Is Tested When Social Platforms Come to Town Online media companies are, once…
Why the Wall Is Crumbling Between Sales, Marketing
The Rise of E-Commerce and Retailers Morphing Into Media Players Spurs ChangesAs VP of e-commerce,…
Mobile marketers are as obsessed with emojis as we are
Appboy, the mobile marketing automation vendor, analyzed over 9,000 marketing campaigns that use emojis and…
Why the New Crop of E-commerce Brands Should Really Scare Traditional Retailers
Data and social media are changing the game Even as pundits swear that bricks-and-mortar shopping isn’t…
Branding strategies to keep in mind when choosing domain names
It’s not an exaggeration to say that your domain name can determine the success or…
How to drive your brand’s online sales
As big brands lock horns to attract new customers with jaw-dropping prices in the sales,…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…