From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop
Ecommerce brands are using big data to open stores exactly where their customers want them.…
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INSTAGRAM GIVES BRANDS NEW WAY TO SELL IN ‘COLLECTION’ ADS
‘Collection’ ads blend video and product catalogs. Credit: Instagram/Composite by Ad Age Instagram is offering…
All Customers Are Not Created Equal
Inspirational books and armchair advisors often make the mistake of taking simplistic memes and applying…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
Five global packaging trends for 2018
Packaging, particularly food packaging, has been a hot topic in the realm of sustainability and…
4 ways retailer-brand relationships will change in 2018
Columnist Andrew Waber takes a look at four trends taking shape for 2018 that will…
Agencies Are Scrambling to Meet Client Demands for Amazon-Specific Solutions
Some are even launching dedicated practices Amazon is no sleeping giant. As the Bezos behemoth…
Ecommerce and the paradox of choice: how brands can win in the era of the ‘infinite shelf’
We need to move on from a world that relies on the old behaviours of…
Black Friday Trends Around the World [Infographic]
Black Friday has grown from marketing jargon to a national—and now international—phenomenon. In the US,…
Growth transformation: Delivering on a diversified set of e-commerce growth strategies
Successful marketers shift strategies and roles to develop the technology, capabilities, and mind-set for growth.…