How Advertisers Are Responding to the Coronavirus Crisis
The Great Recession was a low point in the recorded history of advertising. Total media…
Browsing: E Marketer
Is TikTok a Social Media Powerhouse or a Passing Fad?
eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst…
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for…
AI in Advertising: What You Need to Know
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
Voice Control Forces Marketers to Think Differently
Shift focus from promotional messaging to true utility onsumers are becoming more comfortable using voice…
Why Ad Buying Terminology Needs Standardization
Analysts waste too much time relabeling data sets Decoding ad tech lingo can be a…
Eight Steps for Running a Successful Addressable TV Campaign
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting…