Jennifer Hyman on the Power of Relentless Optimism
The CEO and cofounder of Rent The Runway shares stories from the company’s inception to…
Browsing: Earned Media
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
7 Digital PR and Earned Media Strategies that Give Your SEO a Boost
Business Growth and SEO The pandemic struck. Shutdown orders were issued. We all had to…
The Definitive Guide to Building a Network of Brand Ambassadors
Are you looking for new ways to reach your target consumers through marketing strategies? You’ve…
THE POLITICAL PLAYBOOK OF ADVERTISING
Marketers can, and should, take a few plays from political campaigns The U.S. Presidential Election…
10 Lessons | What did we learn from Cannes Lions 2018?
TEN LESSONS FROM THE COMMUNICATION TRACK From “hackvertising” and diversity to media consolidation and the power…
Influencer Marketing: How to Scale Your Social Media Exposure
Wondering how to increase your business’s reach on social media? Have you considered partnering with…
What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into…
Report: Most Advertisers See Media As ‘Complex Headache’
Media consultant ID Comms is out with a new study — based on a survey…
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa’s North American marketing chief and discover how…