From Cult to Culture: It Isn’t Just About Positioning
How culture branding impacts our work In the 1960s, Al Ries and Jack Trout introduced…
Browsing: eBay
Verified Valentino: eBay fashions new campaign spotlighting luxury handbag authentication
https://youtu.be/HNzjw3PYGRM In an effort to promote its recently expanded luxury goods authentication service — which…
Advertising fast and slow
Attention matters, argues Faris Yakob, but using it to its full potential is a case…
Why Business Model Innovation Matters More Than Ever
The coronavirus pandemic has been a roller coaster for business managers. Some are cresting high,…
TikTok shares its most creative brand campaigns of 2020
If you’re a Strictly Come Dancing viewer, you might have noticed this year that presenter Claudia Winkelman…
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…
THE FUTURE OF TELEVISION IS … MORE TELEVISION
CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with…
Why I’ll Never Be Replaced by a Robot
A lot of people are worried that robots are going to take their jobs. Doctors…
Blockchain looming – how will your brand hold up against forced authenticity?
The blockchain blues – how forced transparency will transform the industry Will forced authenticity bring…
How Snapchat is courting direct-response marketers
Snapchat is making a bigger play for direct-response budgets, and brands are taking notice. Ad…