THE OTHER PANDEMIC
Online ad fraud is apparently out of control. A white paper released this week by AdAge and…
Browsing: Economist
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…
The future of advertising is rooted in the behavioral sciences
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral…
How subscription models can boost ad revenue
Top publishers experimenting with their paywall approaches are making headlines. In February, after six months…
How Universities Make Cities Great
It’s not just about education. When thinking about how to revive economically lagging regions, especially…
How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…
No more Death by PowerPoint
5 Top Designers On How To Create The Ultimate PowerPoint Presentation PowerPoints are awful. Long…