Verified Valentino: eBay fashions new campaign spotlighting luxury handbag authentication
https://youtu.be/HNzjw3PYGRM In an effort to promote its recently expanded luxury goods authentication service — which…
Browsing: Edelman
Developing a trust strategy for your brand, and how to measure it
Looking back at 2020 and into 2021 – change and disruption remains fundamental. Some elements…
You Need Trust Creators, Not Content Creators
Price and trust. When you boil it down, these are the two levers brands have…
How To Implement Empathy In Your Marketing Strategy
Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is…
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
How AI is Disrupting the Insurance Market
A New York-based insurer, Lemonade set the world record in December 2016 for settling a…
Women empowerment to the fore in advertising
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit…