Ultra-short ads land with consumers
An ultra-short advertisement of as little as two seconds is able to convey brand, product…
Browsing: EEG
Does emotion still matter?
New thinking seems to challenge the ‘classic’ marketing view of emotion. David Penn reviews the…
Alpha Waves Help Us Weed Out Obvious Ideas
A new study out of Queen Mary University of London suggests that our brain’s “alpha…
A stab in the dark – how sleep influences memory and why marketers should care
Marketing speaks with University of Melbourne neuroscientist Artemio Soto-Breceda about the strong links between dreams, sleep…
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction?…
This movie talks back – media futurist talks reflective media, sensory storytelling and brain hacking
Marketing speaks with immersive film maker and Wired for Wonder speaker Karen Palmer about the future of media…