WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements…
Browsing: Effectiveness
Want to be more effective? Here’s five ideas to consider
WARC launches a new white paper: Anatomy of Effectiveness. It’s a distillation of the current evidence,…
Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…
Hey, Agencies: Marketers Are Pretty Clear About What They Want
In the movie “What Women Want,” Mel Gibson plays an ad executive who, after a…