Email marketing metrics improve post-pandemic
Key email metrics improved during 2021 as the UK returned to some normality post-pandemic, with…
Browsing: Email Marketing
What brands can learn from the best digital campaigns
We list the best digital marketing campaigns to help you find your next great marketing…
Do Marketers Consider Accessibility When Crafting Email Campaigns?
Marketers at enterprise companies are much more likely than marketers at small businesses to consider…
How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
Picture this: Your company’s email campaigns have an average open rate of around 15%. Then…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
Best-Practices for Reaching and Marketing to the C-Suite Audience
Standing out to the C-suite is vital, because the execs there hold much of the…
The real reason why your marketing email gets opened – or not!
CONSUMER SENTIMENT RECALL & RECOGNITION EMAIL MARKETING Marketers may sweat over compelling subject lines in emails to…
Understand, recognise, empower: lessons in marketing to mothers
WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant…
Is email the next media pivot?
Newsletter media brand Morning Brew has had quite the year, building a formidably engaged audience…
10 Tools to Get Your Website Up and Running Faster in 2021
If you’ve been wanting to build a website for your brand or business, there’s no…