Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
Browsing: Email Marketing
5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves…
10 reasons you need a digital marketing strategy in 2020
The importance of creating and using a digital marketing plan to support digital transformation and…
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
Five Ways to Supercharge Your Email Marketing [Infographic]
With new social and messaging platforms emerging every day, it’s natural to wonder whether email…
B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
Senior marketers at B2B companies say email is the best channel for producing and nurturing…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…
How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI. You’re running a new startup and…
Use Cases for AI in Email
In the nearly 50 years since email was invented, people have spent a great deal…
Mat Sweezey’s List of 103 Marketing Thought Leaders, by Category [Opinion]
Editor’s note: This list was compiled by marketer Mat Sweezey based on his insights and…