How to use predictive marketing to personalize the email experience
Retail marketers are constantly asking themselves how they can get the products customers are most…
Browsing: Email Marketing
Study: Social media, email marketing are best for digital lead generation
Dive Brief: To achieve lead generation goals, 47% of marketers see social media as the…
The ultimate B2B email marketing checklist
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers…
The ultimate B2B email marketing checklist
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers…
Email Personalization: What Consumers Want From Retailers [Infographic]
Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts (55%…
Google brings AMP to email: What does this mean for email marketing?
Have you ever counted the number of premature obituaries you’ve read for email? The platform…
B2B Demand Generation: Marketers’ Favorite Tactics
B2B marketers say email is the most effective demand generation channel for both sparking early-stage…
6 BUSINESS LEADERS ON THE B2B MARKETING STRATEGIES THEY VALUE MOST
There are so many B2B marketing strategies out there, but which ones should you focus…
2018 Digital Marketing Plans: Budget and Tactic Trends
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research…
4 digital marketing challenges faced by franchises (and how to overcome them)
One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning…