What’s Top of Mind for CMOs Right Now?
For our report on how the role of the CMO has changed in recent years, we asked…
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The Wheels on the Social Shopping Cart Will Finally Start Moving
In 2019, social properties finally started making measurable gains in social commerce. Instagram led the…
Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing
An interesting irony of today’s retail landscape is that brands have never been more and…
Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…
How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…
The Renaissance of Somewhat Controversial Public Transit Ads
eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads:…
For CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
There may be a significant performance gap in what CMOs believe are important capabilities for…
Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to…
How Brands Streamline Their Agency Partnerships
Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in…
Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
While the ability to identify customers across marketing channels has improved, most marketers still struggle…