Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…
Browsing: eMarketer
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to…
Are audiences ready for longer content on social media?
Social platforms are making plays for more advertiser dollars, but should brand managers jump on…
How to Create Successful Ad Campaigns for Social Stories
Executives from Facebook, Instagram and Snapchat share best practices Social behaviors are shifting to stories—a combination…
How we can restore consumer trust in brands
The loss of consumer trust is a huge threat to brands. As our economy undergoes…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
Instagram Leads as a Global Platform for Influencer Marketing
But not in every country, and China has its own players nfluencer marketing is a…
7 Ways Brands Are Evolving Their Message For Digital Video
Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes…
16 Visual Content Marketing Statistics That Will Wake You Up
One marketing trend that’s impossible to ignore is the growing power and value of visual…
Millennials Favor Smartphones for Second-Screening
Other age groups, not so much Despite TV’s widespread reach, the attention of its US…