How to Set Social Media Marketing Goals That Drive Revenue Growth
Identifying social media marketing goals that drive business results will help you prove the ROI…
Browsing: eMarketer
Here’s Why Influencers Are Making Bank
And driving up engagement levels for brands in the process Influencers are driving engagement with…
Amazon Advances Its Ad Business, But Are Brands Ready To Buy?
Amazon often seems to be going a mile a minute in every direction. Snapping up…
The aura called Influencer Marketing
This Report Shows Just How Effective Influencer Marketing Can Be for Brands As more brands…
Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
‘SNAPCHAT’S AUDIENCE IS TOO YOUNG FOR US’ SAYS HEINEKEN AS IT BUILDS ITS MOBILE STRATEGY AROUND INSTAGRAM INSTEAD
As Snapchat’s age demographic matures, alcohol brands are beginning to take notice of its advertising…
The ups and downs of programmatic channels and formats
Here’s Marketing‘s definitive guides to programmatic advertising across the major media channels and formats. This article…
Agencies get excited about Instagram ads in Stories and new analytics tools
Only five months after Instagram released Stories — a feature that, well, borrowed from Snapchat — the photo-sharing…
Marketers to Boost Influencer Budgets in 2017
Nearly half of marketers in the US plan to ramp up budget for influencer-focused campaigns…
The Ad Industry’s Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…