Why Time is the Newest Experience Currency
LBB: You joined Ogilvy Experience [in 2021] – congrats! What was it about the role that…
Browsing: Emotion
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
Living Your Best Digital Hygge Life
How to leave clients with a warm, inspired and fulfilled feeling Each year, leading up…
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
Canon’s photo culling app uses AI to help you pick your best shots
The software grades photos by looking at factors like sharpness and “emotion.” Sometimes deciding when…
Who was Garamond, anyway? The history behind 5 classic typefaces
Editor’s note: In Sean Adams’s new book, The Designer’s Dictionary of Type, he examines 48 of…
Does emotion still matter?
New thinking seems to challenge the ‘classic’ marketing view of emotion. David Penn reviews the…
5 Key Tips for Creating Viral Videos
Viral videos: they’re the goal for many content creators. When creating viral videos you have…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…