3 Ways to Determine What Your Customer Really Values
Producing value sits at the very heart of business strategy and competitive advantage. It’s the…
Browsing: Emotional
How Emotional Marketing Can Drive Business Growth
An image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the…
Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do…