How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Everyone knows they have to understand their customer—the challenge is figuring out how to best…
Browsing: Emotions
How striving for wisdom makes us better marketing pros
Wisdom is the ability to think and act using knowledge, experience, understanding, common sense and…
Effie analysis: How premium brands use marketing to survive recessions
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of…
The Key to Unlocking the Hearts and Minds of Your Customers
Our culture, and every modern culture since the Age of Enlightenment, praises reason above all…
How 2020 has reshaped the future of marketing
Geraldine Teboul reflects on how 2020 has reshaped the industry. From the rise of video to…
Marry Brand and Demand to Unleash the Full Power of Personalization in ABM
Technology has been wonderful for B2B marketers: It’s given them the ability to hyper-target with…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
Experience is more than just the next theme of your ad campaign
Karmarama’s Grace Francis outlines three ways in which brands can authentically close the gap between…
Pause before you post: A lesson for leaders, not just teens
This message is for you, corporate executive, business leader or family member of a small-business…
15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice…