Understanding Boredom
It’s not a pleasant state of being, but under the right lens it can spur…
Browsing: Emotions
PROS & CONS: CONVERSATIONAL AI AND CHATBOTS
Advances in artificial intelligence are leading to ever-more sophisticated conversational AI. What are the pros…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
‘Emocracy’ and the new politics of branding
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
Loyalty, Advocacy and Instant Lunch
A couple of months ago, I came across a t-shirt at Target that made me…
Why B2B brands need to invest in brand marketing
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
Now with extra brush strokes! What advertising can learn from art
Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion. Art…
Unleash Your Secret Weapon: Video Storytelling. Why Is It the Future of Marketing?
Why do we feel strong emotional connections to video storytelling? Because stories entice us to…
Three Tips On How To Incorporate An Influencer Strategy At Your Next Event
Influencer marketing is the new darling of the modern digital marketing world, even though its…
The Science of Sharing: Who, What, Where, and Why [Infographic]
It’s the holy grail of social media marketing: How do you get users to share…