Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do…
Browsing: Emotions
The science of viral content: Why certain emotions ignite social engagement
Columnist Kerry Jones digs into new research on the role of arousal and dominance in…
20 Things You May Not Know About Being a Copywriter
A TYPICAL DAY IN THE LIFE OF A COPYWRITER? FORGET IT. ONE DAY YOU’RE A…
Mirror image, with a mind reader
Microsoft has developed a mirror that can read your emotions You CAN be smart and…
Warc 100: The brain’s take on the world’s best campaigns
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from…
How emotions can lead to successful video advertising
Video marketing has been on the rise for several years now and it is only…
What Happens When Video Games Can Read Your Face
Affectiva’s emotion-sensing technology now helps game developers personalize games to the player’s mood. Game developers…
Is your brand ready to get touchy-feely? Five key marketing predictions for 2016
We are all constantly trying to look into the future and predict the next big…