The Blandscape of B2B Marketing Content Needs a Bit of Emotion
For some reason, B2B marketing content tends to lean more toward academia than literary license.…
Browsing: Empathy
‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Got a Problem? Think Like a Designer.
“Creative Acts for Curious People” makes the Stanford d.school’s approach to problem-solving accessible to anyone.…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
These 4 Content Marketing Fails Are Fixable: Here’s How
When your content marketing program is starting, almost anything is likely to make a positive…
How Effective is your Digital Body Language? Let’s find out…
Leading Disruption Welcome to Leading Disruption, a weekly letter about disruptive leadership in a transforming world.…
Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
One of the things that excited me as a young, aspiring journalist was the noble…
Platform Thinking to be Hyper-Relevant in 2021 and Beyond
We, marketers, love buzzwords and trying not to use one to convey just how unusual…
How striving for wisdom makes us better marketing pros
Wisdom is the ability to think and act using knowledge, experience, understanding, common sense and…
OPINION: FROM ‘OK BOOMER’ TO ‘OK BRAND’—HOW TO ALIGN WITH GEN Z’S SOCIAL CONSCIENCE
You may not recognize the name Peter Kuli, at first blush, but you definitely know…