What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands
Ownership is the new endorsement. There has been an awakening. Have you felt it? It…
Browsing: Endorsement
Phil Knight on the Controversial Kaepernick Ad and Nike’s Never-Give-Up Attitude
“It doesn’t matter how many people hate your brand as long as enough people love…
What influencer strategy is right for your brand?
Influencers Are Like Rocket Launchers for Your Brand Good influencers act fast, are highly visible…
Influencer Marketing: How to Scale Your Social Media Exposure
Wondering how to increase your business’s reach on social media? Have you considered partnering with…
5 Tips to Help Your Company Deal With Sudden Popularity
If you aren’t prepared, the best thing to happen to your business could hurt it.…
Five Ways Successful Brands Unsell to and Instead Woo Customers
Have a brand and want to charge a premium? Then you better stop selling to…