8 Ways Bootstrapped Startups Can Generate Positive PR
Public Relations or “PR”, i.e., strategic communication efforts designed to positively influence the ways in…
Browsing: Endorsements
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into…
How to Leverage Social Proof for More Leads and Sales
Fun fact! Reddit grew their website using FAKE users. They did that to populate the…
4 Ways to Build Trust and Influence on LinkedIn
Do you want to grow your LinkedIn network? Interested in practical, scalable ways to establish…
Celebrity endorsements carry less sway with US consumers
Consumers Trust Non-Celeb Influencers More Influencer marketing is on the rise but some approaches are…