Not everything that can be counted really counts
As marketers, our goal should not be to count clicks; it should be to build…
Browsing: Engagement
Beyond Virality: Understanding TikTok’s New Growth Patterns
At one time, TikTok was dubbed “the million-follower factory” for its ability to catapult new users to…
Generative AI for SMS Marketing and MMS Marketing
Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because…
‘Your dollar goes a little bit further’: Smaller brands are finding TikTok to be a more profitable advertising channel
In the past year, TikTok has become a more lucrative advertising channel for smaller brands.…
The Ad-Solute Truth: iPhone 14 | R.I.P. Leon | Apple
https://www.youtube.com/embed/t2n0ykn4AKw We all can learn from Apple’s approach to combining practical product demonstrations with entertaining…
How new social media audience trends are changing online shopping experiences
The rapid expansion of social commerce has led to significant shifts in online shopping spaces.…
How Will Gen Z Shape the Future of the Design Community?
With Gen Z creatives now entering the workforce, how will their influence be felt across…
“Are You Listening?” How to Stay Open and Curious to Other People’s Ideas
In this episode, we discuss the importance of really hearing where others are coming from.…
The future of marketing jobs
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered…
The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…