Why brands should be honest on Social Media
Honesty on Social Media Just May Be The Best Policy It’s remarkable how much brands…
Browsing: Engagement
Engage consumers in micro-moments with relevance, visibility
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to…
How Long Should Your Next Video Be?
Humans have short attention spans. And thanks to the great distraction known as the Internet,…
The Problem With Email Newsletters
When we decided we wanted to start a new publication for teenage girls, and we…
The ad industry needs more Simon Cowells
Our industry used to be full of people who had an instinct, who just knew,…
In-app advertising: What is in it for publishers?
By now, we have all heard about how in-application advertising represents the next huge land…
6 tips to stand out in social media
In the competitive arena of social media, businesses must stand out or risk becoming irrelevant.…
How Thinking Like Your Customer Can Help Improve Your Email Marketing
Customers are bombarded with tons of email marketing messages each day but only respond to…
The science of viral content: Why certain emotions ignite social engagement
Columnist Kerry Jones digs into new research on the role of arousal and dominance in…
Luxury brands tryst with Digital!
How Carolina Herrera’s embracing digital experiments The fashion world is circling Snapchat. Witness designer Carolina…