All The World’s a Virtual Stage
All the world’s a virtual stage, as the Bard would say in these strange times.…
Browsing: Engagement
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
How To Attract Your Audience’s Attention In A Crowded Space
You’ve got a great product to sell, a creative campaign strategy and an awesome team…
15 Tools to Boost Your YouTube Marketing
2020 has been tough for everyone. Hundreds of businesses have collapsed, and those left standing…
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
Rewarded Advertising Diversifies Revenue And Motivates Mobile Gamers During Pandemic Gaming Boom
Gaming apps are experiencing their biggest year yet, fueled by record levels of app downloads…
5 Unstoppable Ways to Grow Your Social Media Following
Social media is one of the best platforms to promote and create awareness about your…
10 Simple Tips and Tropes for Writing Engaging Social Media Copy
Social media has been an essential part of marketers’ media mix for over a decade.…
The state of wearables in 2020
Wearables can bring brands into the fold with customers and provide immersive insights. CMO looks…
New game, new rules: how brands can reach audiences through esports under lockdown
With sporting events still grounded around the world, esports has been left as the only competitive…