How to raise your curiosity quotient
In our current business landscape of information overload, you must find meaningful knowledge that you…
Browsing: Engagement
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer…
Use Cases for AI in Email
In the nearly 50 years since email was invented, people have spent a great deal…
The future customer and how to serve them
Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space. Manifesto Growth…
Is Your Brand Engaging or Intrusive?
A brief guide to developing constructive consumer relationships. Managing a brand is a little like…
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…
3 Tips for Building Your Personal Brand on Social Media
Since the future of any sector is uncertain, it’s important to build a personal brand…
The new rules of engagement in brand experience
Just as digital has transformed markets, it is now transforming how brand value is built,…
Extreme disruption in auto: converging trends and strategic marketing implications
Francis Farrelly takes a look at the convergence of trends set to influence the future…
Brand Marketing vs. Performance Marketing: Finding the Right Balance
Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop…