Originality is dying: how social media is hindering self-expression
Last summer, I moved into a new house and like many other new homeowners I…
Browsing: Engagement
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
10 Surprising Stats You Didn’t Know About Content on LinkedIn [Infographic]
In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social…
How beauty brands are embracing YouTube’s ASMR fans
In a video from December 2017, a young blonde woman named Taylor Darling (known as ASMR…
When is the best time to post on social media?
Exactly when is the best time to post on social media and your website? It’s…
Managing a brand’s reputation via online reviews
Online reviews: Building a framework for the reputation economy (Part 1) The reputation economy is…
Audience or authenticity? Why building an audience strains your soul
We desperately want to be heard. If you’re creating a brand, trying to make change…
Five ways to take your marketing automation further with AI
AI could lead to an economic boost of $14 trillion in additional gross value added…
Updates, rumours and more for brands – all caught up on Instagram’s latest?
February has been a busy month for Instagram – Aaron Brooks breaks down how its new…
The six-second ad: short and sweet needs simple storytelling
Which creative tactics allow a brand to combine the high completion rate of a six-second…