Apple Is Stepping Into the Metaverse. Will Anyone Care?
Interest in the futuristic, immersive digital world is fading just as Apple plans to debut a…
Browsing: Epic Games
Marketers forge ahead with metaverse experiments despite murky economy
Since computer scientist Gavin Wood coined the term “Web 3.0” nearly a decade ago, the…
Google calls out Apple for its biggest design sin
Why won’t Apple help its own users text message people on Android phones? Marketshare. And…
Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices…
Platform Thinking to be Hyper-Relevant in 2021 and Beyond
We, marketers, love buzzwords and trying not to use one to convey just how unusual…
The 10 most innovative social media companies of 2021
These top players in the social realm—including Epic Games, Reddit, OnlyFans, and more—are bringing us…
Why entertainment and gaming brands should partner
Entertainment brands that partner with gaming properties can generate great PR and a positive halo…