P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
Browsing: Equality
Just don’t do it
We don’t need any more ads about equality from brands that don’t have their house…
Virtual, equitable, and precise: The dean of Stanford’s medical school talks about what healthcare could be
Lloyd Minor discusses how genomics, data science, and technology—and a better understanding of behavioral and…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
Which Real-World Issues Are Twitter Users Discussing? (Study)
Terrorism, racism, climate change, human rights, HIV/AIDS, pollution, disease, poverty, equality and discrimination made up…
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa’s North American marketing chief and discover how…